Air and Water Purification Technology Market Entry

 

The Client’s Challenges

• Client developing new technology component applications for air and water filtration products, but lacked current and projected market knowledge

• Client was not aligned with any partners to penetrate these two  markets

 

Objectives

• Positioning the client’s developing technology for approaching current producers

• Designing strategy for market penetration

 

Deliverables (two individual projects, 8 weeks each)

• Evaluate the market potential and analyze the cost structures of competitive technologies

• Value chain and customers’ voice survey

• Identify partners and guide for market penetration

 

Processes

•  In-depth interviews with 20+ players and 100+ telephone interviews with experts, suppliers and competitors, for each project

• Designed and hosted online customer surveys

• Identified and qualified two partners for market penetration

• Submitted the two reports as well as all the interview notes and all contact information for client follow up contacts

 

Results

• The client has launched the component products in the prioritized markets

• The client has built cooperative relationships with the recommended partners