Powdered Metals Market Expansion

 

The Client’s Challenges

• Limited sales in China as  compared with other global markets

• Severe competition from domestic competitors

 

Objectives

• Explore new market opportunities

• Illustrate the current value chain and competitors’ profiles in each market

 

Deliverables (10 Weeks)

• Market opportunities analysis

• Value chain, end users and competitor profiling and analysis

• Develop market expansion strategy

 

Processes

• Conducted over 100 interviews, including 18 in-depth face to face interviews, with end users, competitors and industrial experts

• Submitted report as well as all the interview notes and all contact details for client follow up

 

Results

• Identified potential markets and access pathways

• The client followed with the recommended expansion strategy