Chlorinated Polyvinylchloride (CPVC) Market Expansion

 

The Client’s Challenges

• Scant sales growth in China

• Very low market share in China as compared to other global markets

 

Objectives

• Identify the high potential market segments and addressable market sizes

• Provide market penetration strategy

 

Deliverables (15 Weeks)

• Phase I: General Market Review: 33 market segments screening, industrial pipe materials used, major industrial CPVC supplier profiles

• Phase II: Deep Dive Analysis on 8 market segments selected from phase I, competitive materials cost and performance comparisons, value chains and optional business models analysis

 

Processes

• More than 30 in-depth face-to-face interviews and over 400 telephone interviews with designers, owners, competitors and experts

• Submitted two phase reports, interview notes, and database with contacts’ information.

 

Results

• Identified the high potential market segments and the client has moved forward

• Provided key buyers’ contacts for near future project leads and the client has followed up